case study: Digital Strategy development

Why this mattered:

Our client knew they needed to do more than just keep up with technology—they needed a clear direction. A digital strategy is really just a smart plan for how to use tech to get where you want to go. Without it, it’s easy to get lost in shiny tools that don’t actually move the needle. This project was about making sure every digital investment had a purpose and helped the organisation thrive in a changing world.

Challenge:

Our client aimed to transition from a traditional utility to a digitally enabled enterprise capable of responding to climate, population, and economic pressures. They needed a strategy that would guide this transformation and secure executive and board support.

Approach:

Claire Hunter led the development of a comprehensive digital strategy focused on four key pillars:

Technology and Data Architecture – ensuring interoperability and future scalability
Customer and User Experience – building trust and improving service delivery
Data Utilisation – enabling evidence-based decision-making
Cybersecurity – protecting critical infrastructure and information assets

Outcome:

The strategy informed our clients largest-ever digital investment and supported regulatory pricing submissions and business cases. It also catalysed a cultural shift, embedding digital as a core enabler of organisational performance and resilience.

What is a digital strategy:

A digital strategy is your organisation’s game plan for using technology to achieve its goals. It’s not just about picking the right tools—it’s about making sure those tools are solving the right problems.

A good digital strategy connects the dots between your business objectives and the digital solutions that can help you get there. It helps you prioritise investments, align teams, and stay focused on what really matters in a fast-changing world.

A strong digital strategy takes a holistic view and considers:

Business Goals – What are you trying to achieve? Growth, efficiency, better service?
Customer & User Experience – How can digital make things easier, faster, or more meaningful for the people you serve?
Technology & Architecture – Are your systems scalable, secure, and integrated?
Data & Insights – How will you use data to make smarter decisions?
Culture & Capability – Do your people have the skills and mindset to embrace digital ways of working?
Governance & Investment – How will you prioritise and manage digital initiatives?

With a clear digital strategy, you’re not just reacting to change—you’re leading it.

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case study: Digital Strategy development

Why this mattered:

Challenge:

Approach:

Outcome:

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